Greenwich Boat Show 2017

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Greenwich Boat Show 2017 SummaryWe were thrilled to come on board (no pun intended!) and help out with the marketing efforts for the 2017 Greenwich Boat Show (GBS).  GBS is a unique in-water boat show in Cos Cob, CT, where attendees can sea-trial 100+ brand new power boats on the Long Island Sound.  2017 was the show’s 9th year running and most successful yet.

We were brought on by the GBS marketing director, to:

• increase the digital reach of the event

• increase website traffic and conversions

• work with the drone to uniquely provide live streamed video to heighten interest in the GBS immediately before and during the event

• evaluate past event and digital marketing statistics to further increase the participation of new dealers and advertisers

Check out the slideshow of Greenwich Boat Show 2017 statistics for their website traffic, social media impressions and AdWords campaigns.  We had great results in general, though particularly with leveraging facebook live videos and with streaming drone footage live!

Event specific social media marketing happens to be a specialty of ours.  Leading up to an event and during an event, proper social media marketing can help raise event awareness, target very specific audiences, create leads (in this instance capturing emails for future events), and much more.

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